Kula Wellness Website & LMS
Kula Wellness is an online community centered around health, fitness and well-being. Lindsay and Rae are a nutritionist and personal trainer respectively. They wanted to create a community that guides people towards leading healthier lives and cuts through the confusion surrounding food, diet and fitness.
They also offer a 6 week lifestyle reset course that offers video tutorials covering nutrition, recipes, mindset and exercise.
The main public website has many informative articles on nutrition, mind fullness and exercise. These are promoted on social media to attract traffic to the website. The website features 'Call(s) to Action" to encourage people to sign up to the newsletter and a 5 day short course.
Email marketing is then used to encourage people who have showed an interest and signed up for the short course to sign up for the paid 6 Week Lifestyle Reset.
A long form lead page outlines the benefits of the course and how the course can improve health and well being.
The course section of the site is managed by a Learning Management System.
The course is divided into 6 weeks with 4 topics covered each week. Participants can view videos for each of the 4 weekly topics and download worksheets to help with their progress.
Each week the new weekly lesson is unlocked and the participants are notified via email.
Courses and course materials can be updated easily by Rae and Lindsay if they make changes.
The system can also be 'gamified' so students earn badges and certificates for completion of certain lessons of objectives.
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