Information on online marketing, e-commerce, WordPress and more...

If you have a WordPress website, a WooCommerce website or are looking for online marketing tips you'll find it all here.

How to articles on using, and getting the most from WordPress.

Getting started with e-commerce and selling online. How to use and extend WooCommerce for your particular business model.

General online marketing and email marketing advice.

Everything from advice to how-to articles in getting the most from your online presence.

Choosing the right e-commerce plan for your business

February 7, 2018 You want to reach more people, grow your business and your profits. Online sales are growing at a huge rate. You feel like if you aren’t online then your business is missing out on a valuable opportunity, market share and money. In this article I will show you how you can add…

Adding e-commerce to your existing business

January 25, 2018 These days most people are comfortable with purchasing goods and services online. E-commerce is growing fast and traditional businesses are sometimes struggling to keep up. This article will answer some of the common questions about adding e-commerce to an existing business. You’ll discover that you can leverage your existing branding and customers…

10 steps to a successful WooCommerce store

Number 1: Choose and set up a good WordPress theme Make sure that the theme is WooCommerce compatible and mobile friendly. There are a bunch of great themes out there that work well with WooCommerce. An obvious choice is Storefront https://woocommerce.com/storefront/. It is made by the same team that brings us WooCommerce so you know…

Selling digital or information products with WooCommerce

A lot of business are starting to sell digital product in stead of the usual physical products. Their are many benefits in selling digital or non tangible products. First of all, you don’t have to ship them. Secondly you can sell as many as you like. Selling digital downloads works great for creative businesses that…

Fast shipping setup for New Zealand WooCommerce stores

Setting up shipping for New Zealand WooCommerce stores can be a hassle. New Zealand has two separate island and is sparsely populated. So shipping between major cities can be cheap, but shipping to a remote rural address or off shore island can be expensive. Fortunately WooCommerce can handle shipping fairly well. This tutorial will be…

Email marketing for WooCommerce stores

Email is a very effective way to market your WooCommerce store. Even though other types of direct marketing such as messaging are gaining ground, email remains easy and cost effective. If you have an e-commerce store and aren’t using email to market to new and past customers then you are leaving money on the table.…

Connect your WooCommerce store to Facebook for greater sales

The amount of money spent on Facebook advertising continues to grow. Partly thanks to Facebook’s great tools that allow you to target your ads very specifically. Another great tool is being able to promote your e-commerce store’s product directly on Facebook through a Facebook shop. In this post I’ll show you an easy way to…

WooCommerce wholesale store set up

With WooCommerce you can set up your e-commerce website to offer different products and different retail and wholesale prices. This type of set up is useful for businesses sell to end customers (B2C) as well as other businesses (B2B). There are a few different features that a B2B or wholesale e-commerce website needs. I’ll go…

How to Use Facebook Messenger to Tackle Abandoned Carts and Improve Customer Lifetime Value

October 30, 2017 If you look at everydays communication nowadays, chat is absolutely dominant. You can probably also relate to that yourself. People use instant messengers instead of calling, if they plan their next trip with friends, they use group chats and even businesses started using chat for internal communication (e.g. slack or skype). Actually…

How to make a great WooCommerce homepage layout

There are certain elements you will want to include in your WooCommerce homepage. Follow this guide if you want your website visitors to click further into your WooCommerce store and convert into paying customers.   Starting at the top. People read websites in a ‘F’ pattern. Meaning they start at the top left corner and…

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