{"id":24830,"date":"2019-11-28T12:26:11","date_gmt":"2019-11-27T23:26:11","guid":{"rendered":"https:\/\/www.egwebdesign.co.nz\/?p=24830"},"modified":"2021-09-22T13:12:45","modified_gmt":"2021-09-22T01:12:45","slug":"are-you-measuring-your-conversion-rate","status":"publish","type":"post","link":"https:\/\/www.egwebdesign.co.nz\/2019\/11\/are-you-measuring-your-conversion-rate\/","title":{"rendered":"Are you measuring your conversion rate?"},"content":{"rendered":"\n

Measuring your ecommerce stores conversion rate is a must.
After all if you don\u2019t know what it is how can you know if your website improvements and marketing efforts are paying off?<\/strong> <\/p>\n\n\n\n

By knowing who is buying and what device they are using allows ecommerce store owners to concentrate their conversion rate improvement efforts in the right places.
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Thankfully Google Analytics gives you an easy way to start gathering in depth data about how many people are buying, where the buyers are coming from and what devices they are using. And much more\u2026
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Here\u2019s how to set up Ecommerce Tracking and start getting better data on your sites sales and users. <\/h4>\n\n\n\n

First of all. Login to your Google Analytics (GA) account.
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Click on Admin in the left hand menu near the bottom.
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You\u2019ll see the three columns \u2018Account\u2019 , \u2018Property\u2019 and \u2018View\u2019
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In the View column on the right click \u2018Ecommerce Settings\u2019
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You\u2019ll see a \u2018Enable Ecommerce\u2019 toggle button. Click it to turn it on.
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Ecommerce tracking will give you a bunch more data on what happening on your store. <\/p>\n\n\n\n