Sales funnels are a great way to connect with and nurture potential customers turning them into paying customers.
\nWhile sales funnels aren\u2019t for every ecommerce store they can be very effective for niche products. And the best part is that they can be fully automated.<\/p>\n
A sales funnel is just that, a funnel they leads website visitors through a few steps that engage with them and nurture them, encouraging them to make a purchase.<\/p>\n
A sales funnel usually consists of:<\/strong><\/p>\n 1. a paid advert Usually the funnel will begin with a paid advert. Facebook ads are particularly effective for use with sales funnels.<\/p>\n The advert is not overly \u2018salesy\u2019 to begin with.<\/p>\n Instead of sending the visitor to a product page we create a special page to collect their email address. The landing page should have similar subject, copy and imagery to the advert that the page visitor has just clicked to get there. If you are running ad campaigns for different products then you would create a separate landing page for each. The more relevant the page, the higher your email sign up rates will be.<\/p>\n The landing page should offer a gift in exchange for the visitors email address. We call that a lead magnet.<\/p>\n Your landing page should include:<\/strong><\/p>\n 1. A relevant headline Lead magnets don\u2019t have to be actual gifts. Anything of value will do. Something that the page visitor will find valuable enough to exchange their email address for.<\/p>\n Some ideas are:<\/strong><\/p>\n * Product giveaway or gift pack If you are using a guide, ebook or video it is a good idea to make it something related to your products. For example if I was selling camping supplies I could offer a guide to the best camping spots. An ecommerce store selling frying pans could have a short recipe book as a lead magnet.<\/p>\n You can have the email signup form re-direct the visitor to a page where they receive, watch or download the lead magnet or you can send it to them via email.<\/p>\n Page builder plugins can be great for making lead pages with a web developer. If you haven\u2019t used a page builder before check out Beaver Builder and Elementor. Both have free versions of their plugins to try.<\/p>\n The email campaign is different from the weekly emails you get from websites full of sales and products. It is a series of emails you send to your new warm leads to (hopefully) turn them into customers. They get sent out at regular intervals after the website visitor has signed up.<\/p>\n For this you will need an email service that offers automated or drip campaigns. Good services are MailChimp, Campaign Monitor and Active Campaign. All have plugins to help you add sign up forms to your WooCommerce website.<\/p>\n The email campaign should build on what the customer knows about you and the lead magnet you\u2019ve sent them. Offer more value to the subscriber.<\/p>\n A simple 5 day email campaign will do.<\/strong><\/p>\n 1. Introduce your self and let them know what to expect from your emails Encourage the subscriber to email you back if they have any questions. Your job here is to build trust with them. By the end they should know much more about you, your business and your products, allowing them to make an informed decision on whether to buy or not.<\/p>\n Advertising online can be a numbers game. It\u2019s common to only get 2% of people to click an ad out of those who have seen it. And then only get a 5% email sign up rate on the lead page. But it\u2019s still cheaper and more effective than magazine advertising.<\/p>\n If you have retargeting scripts on your page we can send more ads to the page visitor. They\u2019ve been interested enough to click on your ad, so repeat exposure to your brand and products could get them back to either sign up or make a purchase.<\/p>\n After a subscriber has been through your email automation you can then add them to your general email list if you have one.<\/p>\n Remember that it often takes repeated exposure to get people to buy.<\/p>\n Once your funnel is up and running, monitor the conversions rates for each stage. You can then use that data to improve and refine your sales funnel.<\/p>\n
\n2. that leads to a landing page specially designed collect email addresses of those that visit
\n3. a lead magnet is offered in exchange for the email address to encourage sign ups
\n4. people who sign up are then sent a nurturing email campaign where you offer a mix of value and gentle persuasion to get them to buy<\/p>\nLanding page<\/h4>\n
\nLanding pages are uncluttered with a single offer and an email address sign up form.<\/p>\n
\n2. A short sales pitch of about 100-200 words. Describe the pain that your would-be customers feel and how their life will be better with your solution. Focus on benefits rather than product features.
\n3. An email opt-in form where they enter their email address.
\n4. A Call to Action above the form. The sign up button label should not be \u2019Submit\u2019. Try something like \u2018Get your free guide’
\n5. Include a few nice images. Rather than using a product image on its own, have one where a person is using the product. This helps people envisage how you can help them or improve their lives with what you are offering.
\n6. If you can include a few reviews or testimonials from happy customers.<\/p>\nLead Magnets<\/h3>\n
\n* Discount coupons
\n* A how to guide or video
\n* An E-book<\/p>\nEmail nurture campaign<\/h4>\n
\n2. Talk about a problem.
\n3. Describe a product you offer that solves this problem.
\n4. Describe what life can look like for the reader once the problem is solved.
\n5. Call the customer to a direct action leading to a sale.<\/p>\nWhat happens if they don\u2019t sign up or buy anything?<\/h3>\n