Zenian Organics Ecommerce store
Zenian Organics has been selling organic coconut products since 2006. They supply to health food store throughout New Zealand and they have an online store.
Ian from Zenian was looking to increase both traffic and conversions with his website. The old site was an off the self WordPress theme running WooCommerce. The site had been added to over the years and had become disorganised and difficult to navigate. The checkout was a multi step affair the was hard to use resulting in many calls to Ian from confused customers.
Ian wanted the site to take advantage of the rise in popularity of low carb, paelo, and high fat diets. Informational articles and recipes are featured on the home page along with products.
I used some of the many glowing testimonials Ian had about both his products and service on the home page. They help to gain trust with web site visitors and encourage them to purchase.
The home features a call to action encouraging visitors to sign up for Ian’s newsletter containing health tips and recipes.
The product pages are clean and easy to use. You can find out all the information about the product.
Ian can also choose relevant informational articles and recipes to display on the products page.
The product pages are clean and easy to use. You can find out all the information about the product.
Ian can also choose relevant informational articles and recipes to display on the products page.
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